MV AGUSTA SUPERVELOCE 1000 SERIE ORO WINS THE GOOD DESIGN® 2024 AWARD

Varese, February 25, 2025 – MV Agusta is proud to announce that the Superveloce 1000 Serie Oro has been awarded the prestigious GOOD DESIGN® 2024 Award by The Chicago Athenaeum: Museum of Architecture and Design and The European Centre for Architecture Art Design and Urban Studies.

The Superveloce 1000 Serie Oro embodies MV Agusta’s vision: to create a motorcycle that represents the ultimate desire of every rider. The perfect balance of stylistic research, aesthetic pleasure, technological innovation, and outstanding performance has led to the creation of a machine that transcends the concept of a motorcycle, placing itself in a dreamlike dimension.

Produced in a limited series of only 500 numbered units, the Superveloce 1000 Serie Oro combines MV Agusta’s historic racing heritage, an obsessive attention to aesthetics, and a relentless pursuit of technological excellence. The result is a true sculpture on two wheels, where technology and design merge seamlessly without compromise.

Founded in 1950 in Chicago by Edgar Kaufmann Jr., Charles and Ray Eames, Russel Wright, George Nelson, and Eero Saarinen, the GOOD DESIGN® Award is the world’s oldest and most prestigious international design award. Every year, it celebrates the best achievements in industrial and graphic design, recognizing excellence and innovation across multiple disciplines.

The 2024 edition received thousands of submissions from over 56 countries. An international jury of experts selected the winners based on criteria such as innovation, functionality, formal quality, ergonomics, sustainability, and emotional impact of the design. Among the distinguished companies honored in the transportation and automotive sectors were renowned names such as Ferrari, Lamborghini, and Pininfarina.

Luca Martin, Board Member of MV Agusta Motor S.p.A., commented: “Since its inception, the GOOD DESIGN® Award has always aimed to recognize absolute excellence in design. We are proud of this achievement, as it is one of the most coveted and prestigious awards worldwide, serving as a hallmark of quality recognized by industry professionals. Winning the GOOD DESIGN® Award reaffirms MV Agusta’s role as a benchmark in the motorcycle industry, seamlessly blending tradition and innovation in the name of Motorcycle Art.”

About MV Agusta (www.mvagusta.com) is one of the world’s leading premium motorcycle manufacturers. Based in Varese, Northern Italy, it crafts legendary racetrack-derived motorcycles. Iconic design, class-leading performance, and the use of cutting-edge technologies and materials make MV Agusta motorcycles admired worldwide and celebrated as true pieces of Motorcycle Art. Since 1945, the brand has evolved into an industry benchmark, having won 37 World Championship titles—an unbeaten record to this day.

About The Chicago Athenaeum (www.chi-athenaeum.org) is a global nonprofit education and research institution supported by its members. Its mission is to provide public education on the significance of architecture and design and their positive impact on the human environment.

About The European Centre for Architecture Art Design and Urban Studies (www.europeanarch.eu) is dedicated to public education on all aspects of the built environment, from entire cities to individual buildings, including the philosophical aspects of arts and culture that ultimately shape design. The institution places a strong emphasis on contemporary values and aesthetics, conservation and sustainability, as well as the theoretical exploration and advancement of art and design as the highest expression of culture and urbanism.